Web Design
A site that reads like the business actually runs it.
Most small-business sites look like the template they were assembled from. The goal here is the opposite: a design that reflects how the business actually operates, the clients it wants to attract, and the decisions its owner has already made. Design happens in the browser, not in a dead Figma file.
On every engagement
- 01Audit of current site + 1 competitor set
- 02Information architecture + sitemap
- 03Design system in code (tokens, type, grid, components)
- 04Five to ten designed pages with real content
- 05Editorial treatment of the homepage + hero
- 06Mobile-first responsive at every breakpoint
- 07Handoff to development (internal or external)
What you get
- D1Production-ready Next.js components, not Figma frames
- D2Design tokens exported as CSS variables
- D3Copy decks for every designed page
- D4A written rationale for each major design decision
How long this takes
3 to 5 weeks, depending on content readiness.
Timelines in the studio are honest — if a project genuinely needs another week, you'll hear it early, not at the end.
Recent projects in this discipline
Actual ones people ask
Do you work in Figma?
Sometimes, for wireframes. Detailed design lives in the browser from the first day so we're not designing one thing and shipping another.
Can I apply this design myself afterward?
Yes. The design system is real code with a pattern library — your in-house or freelance developer can take it from there.
Do you do logos and brand identity?
Small adjustments to an existing mark, yes. A full brand identity is a separate engagement handled by a branding-first partner.